Kelham produced the hero web film and social cuts for 92, shot at our own Kelham Studio with an aesthetic drawing on Aesop's understated luxury and a distinct Chinese and New York fusion sensibility. Styling was supplied by menswear company The Cream Store, dressing models and barbers across both photography and film to craft a visual world that feels considered, atmospheric, and unmistakably premium for 92's digital presence.
Add a Gallery URL and CORS Proxy to load Pixieset photos.
Studio SetupStudio Setup
Kelham Studio was the ideal backdrop for this shoot, mixing a combination of Top Lighting, Large Key Lighting, Motivated Strips and a Faulty Bulb light to emulate an underground barbershop setting.Kelham Studio was the ideal backdrop for this shoot, mixing a combination of Top Lighting, Large Key Lighting, Motivated Strips and a Faulty Bulb light to emulate an underground barbershop setting.
Lights On or Off? Lights On or Off?
Turning off the house lights for your shoot can completely change the dynamics of your lighting set up. To allow the DOP to move around the subject for various angles, we used a top light to create downward shadows on our talents faces.Turning off the house lights for your shoot can completely change the dynamics of your lighting set up. To allow the DOP to move around the subject for various angles, we used a top light to create downward shadows on our talents faces.
Studio SetupStudio Setup
Kelham Studio was the ideal backdrop for this shoot, mixing a combination of Top Lighting, Large Key Lighting, Motivated Strips and a Faulty Bulb light to emulate an underground barbershop setting.Kelham Studio was the ideal backdrop for this shoot, mixing a combination of Top Lighting, Large Key Lighting, Motivated Strips and a Faulty Bulb light to emulate an underground barbershop setting.
Lights On or Off? Lights On or Off?
Turning off the house lights for your shoot can completely change the dynamics of your lighting set up. To allow the DOP to move around the subject for various angles, we used a top light to create downward shadows on our talents faces.Turning off the house lights for your shoot can completely change the dynamics of your lighting set up. To allow the DOP to move around the subject for various angles, we used a top light to create downward shadows on our talents faces.
Studio SetupStudio Setup
Kelham Studio was the ideal backdrop for this shoot, mixing a combination of Top Lighting, Large Key Lighting, Motivated Strips and a Faulty Bulb light to emulate an underground barbershop setting.Kelham Studio was the ideal backdrop for this shoot, mixing a combination of Top Lighting, Large Key Lighting, Motivated Strips and a Faulty Bulb light to emulate an underground barbershop setting.
Lights On or Off? Lights On or Off?
Turning off the house lights for your shoot can completely change the dynamics of your lighting set up. To allow the DOP to move around the subject for various angles, we used a top light to create downward shadows on our talents faces.Turning off the house lights for your shoot can completely change the dynamics of your lighting set up. To allow the DOP to move around the subject for various angles, we used a top light to create downward shadows on our talents faces.
