Kelham filmed a series of three infomercials for Reckitt Benckiser, each engineered to demonstrate the performance of their dishwasher range with precision and clarity. Shot to a strict, consistent set of technical guidelines across all three, the work balanced scientific credibility with premium visual polish, giving Reckitt Benckiser a cohesive suite of content built to convert.
Tricks of the TradeTricks of the Trade
For Finish we used a replica dishwasher with a hole in the back - this gave us direct access to create more immersive shots, whilst allowing us to maintain continuity with the newly plumbed in replica in the showhome.For Finish we used a replica dishwasher with a hole in the back - this gave us direct access to create more immersive shots, whilst allowing us to maintain continuity with the newly plumbed in replica in the showhome.
Tricks of the TradeTricks of the Trade
For Finish we used a replica dishwasher with a hole in the back - this gave us direct access to create more immersive shots, whilst allowing us to maintain continuity with the newly plumbed in replica in the showhome.For Finish we used a replica dishwasher with a hole in the back - this gave us direct access to create more immersive shots, whilst allowing us to maintain continuity with the newly plumbed in replica in the showhome.
Tricks of the TradeTricks of the Trade
For Finish we used a replica dishwasher with a hole in the back - this gave us direct access to create more immersive shots, whilst allowing us to maintain continuity with the newly plumbed in replica in the showhome.For Finish we used a replica dishwasher with a hole in the back - this gave us direct access to create more immersive shots, whilst allowing us to maintain continuity with the newly plumbed in replica in the showhome.
